Sheffield based machinery company Easy Petrol Post Driver have undergone a total brand review, and unveiled their new logo, tagline and brand identity at the LAMMA Show earlier this year.
Using Sheffield based design agency Eat Sleep Think they came up with the new logo and colours to bring a more modern feel to the company, to reflect their values and practices. The brand identity is also being translated into other languages to provide a unified brand across all their European dealerships. Combined with some fabulous photography from Andy Hook their re-brand was complete.
Their new tagline ‘Australian Engineering by Christie’ instantly tells customers the provenance of their product, and reflects the quality of the machine itself. Easy Petrol Post Driver have been the European distributor of Christies Post Driver since its launch in 2010. Over the past 8 years technology has developed dramatically, & with the explosion of Social Media and internet marketing the company wanted to show their past and future customers that their product is the best tool for the job using their new brand.
The machines are imported directly from Australia, and are assembled with a EU certified Honda engine in Sheffield, where they hold plenty of stock at all times. Any accessories which are specific to the European market are made in Sheffield – offering fine quality engineering across the product range.
3 YEAR WARRANTY Combined with the new brand, the company are now offering a 3-Year Warranty on all machine parts. This is in response to customer feedback and the growing ‘cheaper competition’. ‘We want all customers to be 100% satisfied with their Post Driver. We stand by our product being extremely high quality, and this is reflected in our now extended warranty’ says Company Director Laurie Anthony.
All parts are stocked at their Head Office in Sheffield, where they offer a ‘collect from your door’ service for any warranties, repairs or servicing. Simply get in touch with them, they will collect your machine, complete the works required, then bring it back to you.
Tel. 0044 (0)1142 699119