Using Innovation to Pull in Customers
Grange Fencing is putting innovation at the heart of its approach, with a focus on helping trade buyers and professional landscapers to find inspiring products for both new and redesign schemes. The UK’s leading supplier of fencing and decorative garden structures has now made selling its Traditional Lap Panel easier than ever. Thanks to re-engineering, the product now incorporates 10% more timber and a sturdy, rebated frame for a superior entry level fencing option. The result is a panel, which is far more durable and better protected against rot and decay than any other entry level lap panel on the market.
As well as benefitting from a superior rebated frame design, the Grange Traditional Lap Panel undergoes an advanced pressure treatment, which guarantees protection against wood rot and decay for up to 20 years. The treatment ensures each panel is impregnated with preservatives to protect it for its lifetime and removes the need to re-treat fencing year on year. Grange is proud of the fact that it is the first to market with a pressure-treated golden brown option.
Designers, buyers and contractors in both the public and the private sectors are increasingly seeking out superior quality products with the right environmental credentials. Key is FSC-certified timber, such as that used by Grange, proving its provenance is that of sustainably managed forests.
Buyers of Grange’s lap panel fencing options and fencing contractors will be interested to note that they can be made to tie in perfectly with the company’s three collections of decorative garden structures – Valencia, Contemporary and Urban. Whether creating a sophisticated, modern look, a traditional style or something more minimal, the three ranges have got everything covered.
Superior Supply Chain
Stockists should be able to rely on their supplier’s supply chain. Given the uncertainty that Brexit is bringing to the market, inevitably some spikes in demand will be seen. A robust and flexible supply chain is a must. Grange typically has over 400,000 fence panels in stock between the UK and its Polish parent company at the beginning of each year.
A key area in which a supplier can strategically boost sales of decorative timber garden structures is that of marketing support. Grange backs the work of its retailers and builders merchant stockists with a raft of brochures, social media initiatives and
a good quality website in order to create a ‘pull through’ effect from end users. The company has launched a new interactive website which supports the householder through the full purchasing journey, from inspiration to product selection to finding the product in store and making the final purchase. The new site incorporates handy features like ‘My Wishlist’ and a ‘My Garden’ product visualiser, and can also be used by professional landscapers as part of their consultation process with home owner customers.
150th Year Annniversary Offers
With the largest range of pressure-treated garden products on the market, Grange is this year celebrating its 150th year of trading. At the time of writing, the company has marked the occasion with a series of giveaways including benches and fence panels for a charity football match, Facebook initiative, RHS Hampton Court Flower Show and BBC Gardeners’ World Live. Grange also has more events and initiatives planned to celebrate the milestone later in the year.
Retailers can make the most of Grange’s 150th year milestone through the company’s current celebratory range of offers, including trade price reductions of up to 30% on selected products such as log edging. Also included are great discounts on products including fencing, gates, trellis, raised beds, planters, furniture, arbours and poles.