A PERRY BREAKS THE MOULD
A Perry Ltd breaks all the moulds when it comes to the traditional view of manufacturing firms in the UK.
Based at Cradley Heath in the beating heart of the Black Country, this is no industrial throwback but a vibrant, ambitious, outward looking firm that knows where it’s going and has all the systems and staff in place, it seems, to get there.
Established in 1925 by Arthur Perry as a manufacturer of hinges and gutter brackets, the business remains a family concern to this day with Arthur’s GRANDSON Guy Perry now holding the reigns as MD.
A recent rebrand to A Perry Ltd left behind the old ‘hinges’ moniker in the company name but whilst their core range is still hinges and ironmongery, they also offer hundreds of other innovative products, including stainless steel fixings and fence stakes, that are targeted at the fencing, landscaping, construction and equestrian sectors.
“Demand for our products within the fencing and landscaping sector is growing rapidly, “ explained A Perry’s Senior Marketing Manager Steve Bright “but we never stand still here and are always able to innovate new products, whether bespoke or standardized, and bring them to market quickly. We are both responsive and proactive in our thinking.”
A perfect case in point is how A Perry Ltd has developed a burgeoning market in recent years within equestrian circles for products that include brightly coloured, galvanized stable fixings. A comprehensive Equestrian & Country Lifestyle Products brochure, just one of many weighty catalogues produced in-house by Steve’s department, illustrates that sense of innovation perfectly. A Perry Ltd never rests on its laurels.
Steve went on “Perry Equestrian is just one of a number of sub-brands we have created targeted at specific markets. We also have Primus which encapsulates a range of popular handcrafted gifts for home and garden as well as the Vision and Horizon ranges of handles and internal fixings targeted at homeowners.
“We are always thinking outside of the box and the great advantage of the work culture here is that we are able to take the odd risk. Management is always involved in a two way dialogue with staff, suppliers and customers and that sense of value makes this a happy place to work.
“We have a commitment to apprenticeships here and currently have four employed across different aspects of the business. So far every apprentice has stayed as an employee reflecting staff loyalty and longevity. We even have one employee, aged 76, who has been here for 58 years. That says something about the environment that Guy and his team of Directors has created here.
“We have an employee of the year award at the end of each year and regularly reward staff for their efforts.
“The family ethos, sense of pride and commitment to creating quality products that stand the test of time, permeate everything we do and has contributed to the healthy position the company finds itself in,” added Steve.
A Perry turned over £12.5 million last year, up 20% on the year before with a similar increase forecast for this current financial year. The business has 85 staff employed across its 110,000 square foot HQ with additional business operations in India.
The company has a keen eye on foreign markets with plenty of interest across Europe in its product ranges. The looming Brexit appears to be no cause for concern as Sales and Marketing Director Ian Dunnaker confirmed: “There’s nothing we can do other than keep calm and carry on! No one knows where this is going so we’ve decided to stick with business as usual!”
Business as usual is working for A Perry Ltd. A recent expansion into new buildings on the site, opened last year by HRH The Duke of Kent, has given the firm all the manufacturing and state-of-the-art warehouse space it could ever need to continue that upward trajectory. There’s capacity for plenty of growth here!
Steve, who runs a busy 9 strong marketing department, added “We are part of the community around here and that is something we hold dear. The business could have moved in the past but our loyalty to the area, reciprocated by our staff, is a key part of our strength.
“We sponsor West Bromwich Albion midfielder Sam Field and a few local football teams and also run open days throughout the year when our distributors and potential customers can find out what we are all about.
“It’s a great team here at A Perry and together we have built a healthy working environment in which we can all develop and excel,” concluded Steve.
A Perry Ltd really has broken the mould but don’t take my word for it. Sign up for one of their open days and find out for yourself why this 93-year-old is still going stronger than ever. Arthur would be proud!