5TH MIDLANDS MACHINERY SHOW BRANDED A GREAT SUCCESS
Visitors to this year’s Midlands Machinery Show (MMS) were enthusiastic about the rebranding that was launched at the Show.
Since its inception in 2014, the MMS team have been listening, developing and constantly checking feedback to refine the event to make it the perfect platform for exhibitors and visitors. The new branding was evident around Newark Showground on flags, signage and promotional material. The team, responding to feedback, have refreshed the band to represent the growth and development of MMS whilst retaining a nod to the ploughshare emblem representing the show’s agricultural roots.
Of the 300 stands exhibiting, 61 were new for this year. The space allocated to stands and the new demo area was up by 38% on 2017 and the team were delighted at attendance which was 25% up on Day 1.
Following on from last year’s success, Woldmarsh, who also sponsor the show, increased the size of their 4 x 4 test drive area bringing together seven dealerships and over 300 vehicles. Listers Toyota Boston and Grantham again displayed a full range of Toyota’s most versatile four-wheel drives from the durable Hilux pickup and new Land cruiser commercial ranges. Duckworth Motor Group brought the award winning Isuzu D-Max.
Stuart McKenzie, CEO of Woldmarsh said, “If you want to do business with farmers, MMS is the place to be. It’s one of the few events where farmers are genuinely interested in doing business. Every conversation is a potential new lead.”
Jayne Hunt of Lincolnshire Machinery Ring said they had had a great Show, “We had the highest number of people on our stand this year and everyone was so positive with many people commenting that the show was bigger and better than before. We didn’t hear one negative comment.”
There were many product launches at this year’s show, including one for first time exhibitor, ELP Engineering Ltd, who showcased their Radio-Controlled Ferris Brush Mower – an economic solution for mowing safely on slopes and banks.
The 2019 show will take place on Wednesday 20th and Thursday 21th November.