Glee 2018 goes bold, bright and fresh!
Glee 2018 proved to be a thriving hub for the garden retail sector. Featuring a bigger, bolder and brighter event, the visually impactful show welcomed more exhibitors, exciting new content, a new footprint and and a strong visitor contingent that delivered across the board and drew praise from all corners of the sector.
Glee Event Director Matthew Mein explained: “Glee 2018 was all about arming retailers and suppliers with the tools, inspiration and knowledge to grow their businesses. From a new look with engaging entrances that excited visitors from the moment they entered the show, new inspirational and educational features, bigger stands and a new footprint that incorporates five halls of the NEC, we curated a show that built on the success of previous years, and more importantly, responded to the needs and wishes of our visitors. This latter change was one that added extra vibrancy to the event, and helped retailers to walk the show differently, enabling them to source new suppliers and exciting new products along the way – reflective of how retailer change their shop floor each season to keep content fresh and exciting for customers.
“We also introduced a much more in-depth programme of content that helped cut through the noise regarding latest consumer trends, merchandising techniques and the future of garden retailing. It was all about future proofing businesses and arming them with tangible and inspiring ‘takeaway’ content; content that can be implemented in their own stores immediately.
“This year, Glee welcomed more of the ‘big players’ than ever before. Almost every single GCA member was in attendance, with supermarkets and DIY giants as well as leading high street stores all making time to visit the show, many bringing bigger teams to ensure all corners of Glee were covered.
“Happy exhibitors mean a bright future for the exhibition and what better measure of this than the onsite rebooking process. As exhibitors experience a thriving show, they are keen to secure their space at the event the following year. In 2017 we saw a record breaking 54% onsite rebooking figure, however 2018 set the bar incredibly high with over 60% of the 2019 floorplan already booked.
“The 2018 exhibition may be over, but the plans for Glee in 2019 are picking up apace with Glee at Spring Fair (3rd– 7thFebruary, NEC Birmingham) set to give retailers the opportunity to see new and best-selling ranges ahead of the spring season,” added Matthew