THIS YEAR’S LAMMA SHOW WAS ON TRACK TO BE THE MOST SUCCESSFUL YET UNTIL THE WEATHER TOOK A TURN FOR THE WORSE, LEADING TO THE SUSPENSION OF THE SECOND DAY.
The show was scheduled to take place on Wednesday 17th and Thursday 18th January and opened on a crisp and sunny morning.
However, the weather changed dramatically overnight and violent winds battered the site before daybreak of the second morning, leaving event organiser AgriBriefing (previously Briefing Media) no option but to cancel the rest of the show.
Many exhibitors reported an excellent first day, when visitor numbers appeared to be heading for a new high.
Positive noises coming from the government about its plans for a post- Brexit agricultural policy and the improved livestock and arable commodity prices that followed the Brexit vote helped create the buoyant mood.
Many of the 900 exhibitors reported busy stands and serious interest in their wares from key decision makers across a wide range of farm businesses.
However, the organisers were left with no option but to suspend the second day due to the extensive damage caused by the storm in the early hours of Thursday morning.
Mrs Mork-Eidem said: “The decision to cancel was not taken lightly and the team is devastated as they work extremely hard all year to make LAMMA the fantastic event it is.
“However, it was made based on the advice of our health and safety team, our contractors and the operational team. When I arrived on site at around 5am, the storm had already got hold and ripped open a number of the larger marquee structures.
“At the peak we recorded gusts over 65 mph on site. When the wind subsided, and it was safe to do so, we sent out the contractors to assess the structural integrity of the various structures.
“Following that and as it started to get light, we sent out our stewards to assess the internal damage. Based on the information we got back, we then made that call to suspend the second day of the show.”
Next year will be held at NEC on 8-9 January 2019. www.lammashow.com