NEW LOOK LAMMA SHOW HAILED A SUCCESS

NEW LOOK LAMMA SHOW HAILED A SUCCESS

LAMMA’s move to the NEC in Birmingham has been hailed as a great success by many of the thousands of visitors who thronged to the revamped event and the 650-plus exhibitors who packed the halls with the latest farming machinery, equipment and innovative technology.

The first all-indoor LAMMAshow, which took place on 8th and 9th January, represented a new era for one of the UK’s largest farm machinery and technology events.

The overriding message that emerged during the show was that the new indoor venue had proved ideal for a national event of this size and stature. It provided a comfortable environment in which to view and discuss the vast array of agricultural kit on show and to talk business, leading many exhibitors to comment on the high quality of conversations they had with visitors.

The move also helped LAMMA build on its reputation as a launch pad for a host of machinery from the UK and across the globe, with many exhibitors using the new venue to unveil new tractors, combines, drills and cultivation equipment, feeder wagons and forage machinery, as well as a wide range of innovative technology.

LAMMA also stayed true to its roots, attracting not just large machinery manufacturers but also hundreds of smaller agricultural engineering and machinery firms hosting the widest range of innovative and established agricultural machinery and equipment under one roof anywhere in the UK.

LAMMA’s commitment to innovation was reinforced in the Innovation Awards, which were relaunched at the NEC. The competition champions agricultural machinery, equipment and services innovations, and an Innovation Trailenabled visitors to find out moreabout the gold and silver medal- winning products showcased on exhibitors’ stands. Other sectors including agronomy, business and farm management advice also featured. AgriBriefing group events director Elisabeth Mork-Eidem said: “We are absolutely delighted with the outcome of what has been a busy and exciting year planning for the show. “We are thrilled with the incredibly positive feedback both from our exhibitors and visitors taking part over the past two days. “Together we pulled together and provided the show UK agriculture deserves. Around 40,000 people attended the event, and there was a real sense of excitement and buzz throughout the 11 packed NEC halls.”