Stronger Fences for Spring: Practical Advice from Industry Experts
TORNADO LAUNCH NEW WEBSITE
Tornado Wire has launched their new international website; a product of extensive research and gathering of customer insights. The website consists of 8 linked sites covering; the UK, USA, Ireland, France and Belgium, The Netherlands, Sweden, Germany and Norway. Each site features product specifications commonly used in that area and reflects the growing importance of the export markets to Tornado Wire.
Feedback from contractor customers highlighted that it was important the site content matched what they were saying to end users out in the field in terms of product specification. As a result the main site is more end user focussed and geared towards helping people select the fence they require according to application. Each fencing application page has a top recommended product and a list of other specifications available in the range.
Also featured is the Tornado Fencing Configurator which allows a user to plot a fence line for a project and gives a list of materials required based on application. There is a distributor locator which allows a customer to search for their nearest Tornado stockist.
The site features contractor and reseller zones set up behind unique customer logins. These areas allow access to information such as product photos, datasheets and technical information. The contractor zone also allows access to the completed version of the new Quote Builder.
Tornado’s Sales and Marketing Director, Paul Harris said, “It was really important that we met our customers’ needs with both the new website and the Quote Builder. To do that we held a variety of focus groups and conducted a number of surveys to gather feedback. It has been a long process but we are confident that the end result will be helpful in supporting our customers and their businesses.”
The Quote Builder Tool has undergone some changes over the last 12 months. Again as a result of customer insights gained through a focus group Tornado has committed to extending the tool based on contractor requirements.
The tool turns hours (if not days) of effort into the work of minutes. It uses a GPS mapping
tool and product selection system, combined with a series of built-
in calculations, to automatically create a smart, professional and customisable invoice or estimate. Once an account has been created, users are able to save quotations, favourite specifications, templates, method statements and product prices to save time with future quotations.
The tool is simple to use, and the quotation or estimate created
is highly customisable. Prices quoted can be per metre, or specific products can be itemised. Margins are calculated and can be altered
as appropriate, business logos can be included, and a free text section for additional notes is available to include any extra points for the customer to consider.
What all of this allows is the creation of accurate quotations or estimates for fencing work, generated in minutes, from the comfort of home or the office (or even from the cab of the truck). The time, stress and cost of quoting or estimating – and all the admin work that goes with it – is reduced to a few simple clicks.
The new version now allows a contractor to plot up to 6 fence lines on one quote reducing the time required to price a job even further. The tool produces a PDF of the quotation, method statement, location map, order quantities
and profit analysis spreadsheet which can all be printed if required. Quotes can be saved to the account reducing the amount of paperwork required and providing an easy
filing system to assist with yearly accounts.
The new website can be found at www.tornadowire.com
