ELIZA TINSLEY AND GREENMAN MAKE IMPACT AT GLEE
MAKE IMPACT AT GLEE Midlands-based hardware firm Eliza Tinsley made quite an impact when they took their Greenman range of gardening tools to this year’s Glee exhibition at the NEC.
Eliza Tinsley Sales Director Kendal Ernest and Adam Greenman, tool innovator and fourth generation family member for the Greenman Garden Tools brand explained what they did differently at Glee:
“Firstly, for us, it wasn’t just about showcasing great tools,” started Kendal. “We wanted to show how Eliza Tinsley and Greenman are a company you want to work with for a myriad of reasons. Our stand at Glee needed to represent our values as well as clearly show how the fastest growing gardening brand in the UK is the perfect partner for our customers.”
Adam continued the story, “Our stand highlighted the huge range we have on offer as well as leveling the playing field between large chains and the independent stores, by providing accessible marketing support for all. We really want partners, not just customers.”
There were a few standouts on the Eliza Tinsley/Greenman stand including their all-new contractor’s range of tools which proved to be a big hit with the agricultural sector thanks to their robustness and wide range. The Greenman mid-handled tools, the longest available on the market today, were a big draw and proved that dedicating generations of research and development pays huge dividends.
“Creating tools is in my DNA,” commented Adam. “It’s a passion and now we have the backing of such a powerful and committed business in Eliza Tinsley, our ability to develop, innovate and hold excellent stock levels, has provided us with an amazing base to service our partners. It’s a very exciting time for Greenman!”
Eliza Tinsley have been supplying the trade since 1851 with all manner of agricultural tools, fencing and hardware fastenings and fixings. In 2020 they acquired Greenman Garden Tools; a family business started in the 1940’s with the ambition of turning the brand into a national treasure.
