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COLOUR IN YOUR DREAMS WITH IMPRA
Impra’s marketing strapline “We care for wood” tells its own story. For the full chapter and verse Fencing & Landscaping News caught up with the timber treatment company’s Sales & Marketing Director, Martin Green.
Impra is a brand name for RÜTGERS Organics GmbH and is part of the ICIG group of companies, a chemical and pharmaceutical precursor and finished products group dealing in global markets with over 6000 employees worldwide and a £2 billion plus annual turnover.
Martin commented: “Founded in 1877 by Dr. Carl Weyl under the name “Chemische Fabrik Lindenhof C. Weyl” in Mannheim, Germany,
we are a company with a long tradition. Since 1997, we’ve been trading under the name of RÜTGERS Organics and focus on the protection and the design of wood both indoors and outdoors.
“RÜTGERS Organics Group, purchased by ICIG in 2005, has around 100 staff and operates out of two locations in Europe.
The headquarters are located in Mannheim, Germany with a second production facility at Barrow in Furness in Cumbria.
“We trade in the majority of countries throughout Europe as Impra Wood Protection producing and selling high performance wood protection and coating products,” added Martin.
In the UK Impra supplies a broad range of clients with wood treatment products but has also developed a flourishing market for its coatings range.
“We have a complete range of fully approved products for both high and low pressure treatments as well has having an extensive range of dipped products giving our clients a very wide choice. Within our product portfolio we have a wide range of colours that can be used with our pressure or dipped products.
“We also have the ability to provide colours that outlast traditional timber colourings giving a longevity of colour that end users have been requesting for some time.
“Our clients are increasingly asking for different ranges and types of colour and we can combine these within both our high and low pressure range as well as within our dipping range.
“The UK is playing catch-up with Europe in terms of using colour and fences that used to be brown or green are now springing up in a multitude of colours.
“It is probably being led by the composites market which is continually introducing different shades. We can now match those colours for our clients and because we also have a coatings business we are now showing clients how we can incorporate the two. Many clients now use both our high pressure treatment and our coatings in conjunction with each other,” he added.
When it comes to Impra’s existing products, TSK40 is helping to drive Impra’s growth this year.
Martin went on “A metal-free product, it’s designed for use above ground and has generated huge interest. It is a colourless liquid allowing it to work particularly well with our colour range and we can now get colours to last up to two years while standard colours only last a month or two.
