TORNADO ROARING INTO THE 20’S
Photographs taken for Tornado Wire, including staged and unstages shots of fencing being put up, featuring Tornado Wire products.
As another decade draws to a close Tornado can look back on a hugely successful 2019, where tonnage figures for manufactured products reached record levels. Enough net was manufactured in the year to fence from the factory in Millom to Beijing and back and still have plenty in stock!
Since 2010 Tornado has seen a 65% increase in production facilitated by continuing multimillion-pound investments at the factory in Millom, Cumbria. The investment in new machines to increase production levels and new buildings for greater storage to allow us to hold more stock ensuring availability of product is critical to contractors.
Over the last 10 years Tornado has gone from strength to strength with the support of its customers. Notable fencing projects for the decade include 300km of wild boar fencing in Belgium, large infrastructure projects in Sweden and widespread solar farm and otter fencing projects in the UK alongside the bread and butter livestockfencing. Inthelast10 years Tornado has widened its range and has worked with a number of outside organisations such as Otter Stop and The Game and Wildlife Conservation Trust to design and produce turnkey solutions.
“Tornado’s unbeatable knowledge of the Agri fencing industry delivered in the field by our sales team allows us to work with our customers to find the right product for any agricultural fencing project. Whether that is a simple sheep fence or something altogether more complicated like protecting the domestic pig population against the threat of African Swine Fever carried by Wild Boar,” explained Paul Harris, Sales and Marketing Director of Tornado Wire.
Looking back to 2010 hinge joint was the most widely used knot, with some specialist applications using the Titan fixed knot. 10 years later and Torus, introduced in 2012, is Tornado’s best-selling high tensile fence. Originally targeted at the equestrian market, with its capabilities to make 50 and 75mm vertical spacings, it wasn’t long before contractors began to see the benefits of using a cost effective single piece stay wire product for the installation of all kinds of fences. Now Tornado makes Torus products for applications from livestock to exotic animals. Tornado continues to invest in Torus capacity as more contractors join the Torus revolution.
2020 will see the18th biennial fencing competition. When this was first conceived back in 1984 it was to promote the use of professional contractors to erect high tensile fences in the correct way. 35 years later Tornado’s first priority continues to be supporting the professional contractor and promoting learning and sharing of best fencing practice. 2019 saw the first Fall Fence Forum event in Indiana, USA; an idea and technique sharing platform, which included a fencing competition. This was staged in conjunction with our US partner, Farm Fence Solutions and although there were differences from the UK competition (the Americans insisted on using their machines!) the same spirit of camaraderie and willingness to learn prevailed.
Customer support is paramount at Tornado and we continually look for ways to improve support for customers and help make their businesses more profitable, seeking feedback formally through surveying and focus groups and informally from the thousands of conversations they have with contractors every year. It seems like people really do “talk to the fencing people”.
Tornado’s Managing Director Kenny Campbell said, “We go to great lengths at every stage of the production process to ensure all our products are of the highest quality possible. Supporting our customers and their businesses is of the utmost importance to us because we want to continue sharing our successes both in the UK and Abroad.”
Tornado will be kicking off 2020 and the new decade at the LAMMA show at the NEC on 7th and 8th January. Our team will be on hand both days to answer any questions you may have, offer advice and highlight the added benefits of Torus fencing for all applications. Stop by to ‘talk to the fencing people’ and discuss how Tornado can help your business to grow in 2020.
