Business is booming for Staffordshirebased, family firm Treeway as the UK embraces home improvement and DIY during these surreal times.
Indeed the business, operating since 1977, is a great example of the kind of firms that will form
the backbone of recovery from Covid-19 and a perfect bellwether for the sector as a whole.
Treeway was founded by Ken Greenaway and Colin Bate and is now owned by Ken’s sons Kenny and Tim with grandson Jack Greenaway as Sales Manager and his brother David working alongside Aid Wollaston overseeing production.
Ken’s daughter Pat is also employed in an administrative capacity. This really is a family affair!
Employing around 70 staff out of their Hazelslade HQ, Treeway specialises in manufacturing, treating and supplying wooden fence panels, gates, trellising, posts and palisade panels as well as a wide range of gardening and landscaping accessories.
Treeway’s customer base encompasses the whole of the UK with trade, DIY and self build customers serviced by a fleet of delivery vehicles.
Jack explained: “We are dedicated, totally dedicated to exceeding customer expectations and always aim to uphold our reputation for quality, value and service through our skilled and knowledgeable team. We always aim to go above and beyond!
“Our geographical situation in the heart of England, very close to the major motorway network, is another key advantage.
“We have trade customers across the nation that include builders merchants, fencing contractors, garden centres and DIY outlets so we operate in a number of markets with all of their varied requirements. Every customer i unique and valued and our objective is to ensure that each and every one of them gets a personal and bespoke service.
“We supply a wide variety of timber-based products in various colours and treatment types including pressure treated brown and green plus various water based treatment colours.
“There’s no doubt that we’ve seen a big uptick in demand during this pandemic with homeowners looking to upgrade their properties and gardens. Products seem to be flying off our customers’ shelves as the UK gets the DIY bug!” added Jack.
Like so many firms in the sector, the coronavirus lockdown had an initial impact as Treeway adjusted to the new reality.
Jack went on “We initially closed for four weeks but used that time to focus on how we could get our staff back working safely. They are our number one priority. Without the team we have in place we can achieve nothing.
“I would like to put on record, on behalf of all of the management, a huge thank you to all of our employees. Their understanding, patience and willingness to embrace new ways of working has got us through this.
“Since returning we have created a number of extra roles within the workplace, focused on safety, and have gradually maximised production to meet the demand from our customers. We feel we are in a good position to adapt to whatever comes down the tracks. Businesses everywhere are learning to become flexible very quickly.
“We have a talented sales team, which includes Steve Jones and Pete Clarke, that has been very busy looking after the everchanging needs of existing and new customers.
“The last few months have bought into sharp focus the need to continually improve every aspect of the business,” added Jack
To that end Treeway has recently added two new Volvo trucks to their distribution fleet and an additional 1.5 acre site.
“It means we now have a tenacre site with the new space giving us the chance to construct more production facilities and offices. We never stand still!” concluded Jack.
It appears that our new reality has given Treeway a genuine chance to pause and reassess where it is heading. It really is a family firm that is an example to all as to how a crisis can be turned into an opportunity for growth.
The Treeway really is the right way!
www.treeway.co.uk 01543 425893