Independent manufacturer of sealants, adhesives and building chemicals, Bond It has renewed its sponsorship of the Huddersfield Giants Rugby League Football Club.
Under the recently agreed partnership, the company’s logo will appear on both the team’s home and away kits. It will also be prominently displayed across various pitch side locations around the Giant’s home ground, The John Smith’s Stadium.
The latest agreement maintains a close relationship between Bond It and the Giants, which stretches back to 2011. The business has previously been an associate sponsor of the team as well as its main sponsor from 2014 until 2021.
Bond It’s ongoing support of the Giants remains an important part of the manufacturer’s wider marketing strategy. Rugby League’s flagship competition, Super League, continues to attract record TV audiences with more games than ever before in 2021 breaking the 200,000-viewer mark.
Commenting on the latest sponsorship deal, David Moore, CEO at the Bond It Group, said: “Bond It’s sponsorship of the Giants not only reflects our focus on thinking outside of the box when it comes to commercial activities like marketing but also our strong belief in corporate social responsibility.
“As a business, we feel it is important to give back to the communities close to our sites and supporting such a high-profile local team as the Giants provides an effective means of doing that.
“On behalf of everyone at Bond It, I would like to wish the Giants a brilliant 2023 season.”