The LAMMA show is set to build on its reputation as the UK’s largest agricultural event dedicated to showcasing innovation when it returns to its new permanent indoor venue at the National Exhibition Centre in Birmingham next January.

Over 95% of stand space has already been sold for the 2020 event, following the triumph of LAMMA’s NEC debut earlier this year. So far 577 previous and new exhibitors have confirmed their attendance to show a host of UK and global machinery and technology.

In addition, the event will also host a new feature, Farming 4.0, highlighting the expertise, flair and passion for innovative technology that exists in UK Agriculture to encourage the new blood the sector needs to help underpin its future.

LAMMA’s move to the NEC in Birmingham brings together all farming sectors under one roof to do business in a thriving environment. The event also provides a great opportunity to network and discuss the latest events affecting agriculture.

Many conversations will centre on the latest Brexit news and how to react to it, while climate change and carbon issues will no doubt be a hot topic in the livestock hall, which is now sold out.

“UK agriculture finally has a show to rival its European counterparts and we believe LAMMA’20 will be even bigger and better than the last,” says AgriBriefing group events director Elisabeth Mork-Eidem.

Many exhibitors will unveil new tractors, combines, drills and cultivation equipment, feeder wagons and forage machinery as well as a wide range of innovative technology.

Warren Rivers-Scott, UK and ROI Managing Director of Bednar FMT, a new exhibitor for LAMMA’20, said: “The decision for Bednar FMT to make its UK debut at LAMMA’20 was, for me, an obvious one. With over 400m2, we will be able to show some of our offerings including specifically design CTF approved machines, including other new releases.”

To help address the needs of younger people entering the industry, LAMMA’20 is launching a brand new zone, Farming 4.0, to highlight UK farming’s expertise, flair and passion for innovativetechnology that will help underpin the future of food production.

To help make the most of their time at LAMMA’20, visitors are being asked to register in advance. This simple four-step process is now open at www.lammashow.com


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