EXPERT INSIGHT: CAPITALISING ON THE DEMAND FOR DOG-PROOF FENCING
The surge in garden ‘dog-proofing’ related search terms on Google signals a burgeoning trend for landscapers and contractors looking to better support their customer base.
Offering a trend opportunity to gain a competitive edge, and ensuring your marketing is primed to capture these searches will be crucial, advise the experts at Walford Timber. According to Google trend research, “dog fencing” has seen a 300% increase in searches in the last twelve months, “dog fencing for gardens” has had a 60% increase, and “dog proof garden” has seen a 40% boost in the same period. This all indicates a potentially lucrative revenue stream, particularly when considered alongside other animal fencing opportunities including catios and aviaries for example.
Statistics show that approximately 31% of households in the UK own at least one dog, marking a significant uplift from 22% a decade ago. This spiked over lockdown, as pets provided a warm and fluffy solution to national isolation measures, not to mention a valid excuse to leave the house. As the initial excitement faded and lockdown puppies have become post-lockdown dogs, many owners are grappling with the challenges of raising a pet, particularly as schedules change with a return to work. This has created a golden opportunity for businesses to supply extra pet-proofing measures to support customers. Beyond assuring pet safety and preventing escape, proper fencing helps to reduce barking by minimising visibility and serves as a deterrent against robberies to prevent dog theft.
To cater to this demand effectively, it is important to understand the specific requirements of dog owners.
Advice is that fencing should be at least six feet high to thwart ambitious dogs from attempting to jump over, and we recommend a design with vertical slats that prevent clever dogs from using fencing as a makeshift ladder. For breeds prone to burrowing, incorporating an underground concrete block or a layer of wire fencing can provide an effective digproof solution. At Walford Timber, we provide bespoke measurements to fit any garden perimeter exactly, preventing unsightly gaps which could also aid an escape. What’s more, because we do all our manufacturing on our site in Rosson-Wye, we are also able to deliver special requests such as seven or eight-foot fencing for larger breeds. This market also requires zoning options to protect flower beds and keep pets away from swimming pools and ponds, for which we recommend half-height fences that don’t fully obstruct the view.
This pet-centric culture extends beyond dogs, with research showing that the UK is a nation of pet lovers. Annual expenditure on pet products is a whopping £8 billion, and that figure is projected to increase. Furthermore, trends in pet products prove that today’s pet-owner is more dedicated to their companions than ever before and are willing to spend more to provide the safest options that will enhance their pet’s enrichment and overall happiness. Considering the rising popularity of indoor cats, rabbits, guinea pigs and even ferrets, there is also increased demand for enclosed gardens, with pet flaps and elaborate enclosed runs (such as ‘catios’) for indoor pets to safely enjoy the outdoors.
The complexity of this market deepens when considering the environmental concerns of this animal-loving market. For example, hedgehog highways have gained popularity, yet hedgehog holes may inadvertently become an escape route for smaller dog breeds. So, to capitalise on this market effectively, installers must tailor products and offer solutions that address the unique needs of pet-proofing. By embracing and adapting to the trends of dog-proofing, businesses can position themselves as trusted partners, offering not only security but also peace of mind to a growing demographic of responsible pet owners. Having built a 78-year legacy for innovative solutions, Walford Timber is firmly positioned as a trusted partner to support you in your client journey. They can support with all forms of fencing and timber garden landscaping products, including bespoke sizing.
